Pandemic has taken a toll on humanity.  Worst hit are the economically weaker sections of  society globally. They are fighting for survival in each city globally due to the loss of livelihood.  DESCAT- is developing a sustainable business model for the collection of used clothing to upcycle for supporting these pandemic hit vulnerable communities in each city. 



Vulnerable community during the COVID-19 pandemic have faced multiple hardships. With factories and workplaces shut down due to the lockdown imposed in the countries, millions of workers had to deal with the loss of income, food shortages and uncertainty about their future.

More than 35 percent of the global population have been either terminated from their jobs or are cut off due to monetary business issues in COVID. 

Covid Crisis

Most of the discarded garments end up in Landfills and they sit there for 200 plus years without decomposing properly. During this slow process, it emits methane – a greenhouse gas which has more potent than carbon. Annually more 85 percent of garments end up in landfill, only 10 to 15 percent get recycled. And that’s a very low margin in absence of a sustainable business model.



DESCAT – Dev Ethical Sustainable Crafts and Textiles is creating a city based  model to support vulnerable community by offering an intelligent system for collection used garment at first point of generation.

A real-time app will be used to implement the solution to connect every stakeholder, engaged in activity related to clothing landfills in the city. This app connects consumers to the brand by scanning a code on the garment in offline retails or during check out in online purchases. Once connected with brands, buyer gets disposal options for used clothing of any brands

  1. Set a date for  collection of disposing of used clothing for up-cycle

  2. Like to do self up-cycling of used clothing

  3. Contribute to the community for clothing up-cycle

  4. Do not want to dispose

        Ref: Circular Business Model

        Community Up Cycle Center

        Designer Institute summarize collection details and help designer associate working with local community in up-cycle center for sorting out with community member on the basis six functional pillars of  circular economy for re entering into value chain.

        Each up cycled garment bear a bar code of up-cycling and community empowerment journey along with acknowledgement of the contribution to environment of his buying decision of a up-cycled garment.


        Clothing landfills are  problem for every concerned citizen. Therefore, the app connects every stakeholder in a city for a sustainable efforts to not only help and support underprivileged sections in the city but also reduce land fills area in their city.   

        1. Brands
        2. On line retailer
        3. Offline retailer
        4. Advocacy groups 
        5. Delivery Boy, Door to Door vendor
        6. University students 
        7. NGOs working with vulnerable community, under privilege women, prisoner, 
        8. Circular Designer- Institute 
        9. Municipality 
        10. Local Government.


        Value to Owner:

        • Belonging with his used garment
        • Recognition of his environment impact
        • Feeling of doing a social cause

         Value to Brands:

        • Increasing circularity
        • Increasing Brand value by social cause
        • Validated data for sustainability reporting
        • Connecting with customer

        Value to Municipality:

        • Improved life of the vulnerable community prisoner, transit people
        • Early inculcating of circularity among university/school children
        • Reduce sorting cost
        • Reduce landfills, good environment


        • Reduce transportation footprint for sending to recycle
        • Reduce recycling footprints.
        • Equivalent reduction of water and air pollution of new clothing production



        It is proposed to pilot  the concept in the concerned municipality generating significantly land fills with every stake   holder in place. This will help in getting on board the stake holders for validation and  base line survey of the existing used clothing disposal system. This will be a add on system for the improvement and not to compete . 

        After validation, feed back six months implementation will be undertaken in the municipality.  A replicate of the   business model in 5 more  city will be proposed on the basis of findings.  Lungby and DTU seems to ideal  partner for piloting the project.


        A more flexible model  for each city will be proposed  after completing  5 city findings after first year for unleashing power of collaboration among developed and developing economies.


        The expected cost of the pilot is 100000 USD for the creation of advocacy groups, getting stake holder on board, setting of community up cycle center.

        Financing Options

        Financing options for the pilots would by

        • Brand partner
        • Foundation
        • Local Government
        Revenue Generation

        The revenue generation opportunity to make a sustainable business   models are from

        •  Brands Endorsement 
        • Sales Proceeds 
        • Advertisement revenue 
        • Municipality contribution on account of less land fills 

          TIME LINE



          K D Sharma

          CEO & Co-Founder DESCAT UK Private Limited Dehradun, INDIA descatuk@gmail.com

          Amruta Shroff

          Project Associate Knitwear DESCAT UK Private Limited Dehradun INDIA amrutashroff08@gmail.com

          Parushi Garg

          Project Associate Circularity DESCAT UK Private Limited Dehradun INDIA parushi.garg@nift.ac.in

          Categories: TEAM


          DESCAT UK - Dev Ethical Sustainable Crafts and Textiles is a b2b social impact DIPP recognized startup for fashion goods to people and planet from the Dehradun Uttarakhand state of India. Our mission is to support the livelihood of local people using locally available fibers, skills. We are researching on new natural fibers in Uttarakhand for making herbal dyed handloom fabrics for sustainable fashion brands. Collaboration is our guiding spirit. We are open to collaborations for doing more good to society. visit www.descatuk.com to know more about us


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