THE GROEN INITIATIVE
An Ecolabel and Application for Corporate Sustainability
In the last few years companies and people in general have become a lot more aware of the effects of climate change. The amount of companies that are actively trying to become more eco-friendly is still rising, but that doesn’t change that we all still have a long way to go.
The Groen initiative is an ecolabel system made to recognise companies that are eco-friendly. Created from the Groen initiative, is the Greencommuter app made for companies to encourage their employees to reduce the carbon footprint when commuting to work.
As governments seem to be slacking in the green transition effort, it has become clear that new ideas and initiatives need to come from elsewhere. Therefore, The Groen initiative certified ecolabel the Greencommuter seeks to make it easier for people to travel to and from work in a more sustainable way.
We want to break with the decades-long perception that everyone needs to drive their own car to work, resulting in heavy traffic slowing everybody down, polluting the air with toxins and greenhouse gases, while leaving less space for buses and bike lanes.
Most people today are actually quite aware of the impact that man-made emissions have on us and our planet and want to cut down on emission. But where to begin? We know that driving our car to work every day is bad, but it’s so much easier than the alternatives. Initiatives like carpooling exist, but riding with strangers who rarely have the same destination as you is not practical for everyday commuting. When trying to reduce your emissions, actions like riding the bike instead of driving seem abstract and it’s difficult visualise how much it actually helps.
GreenCommuter is a platform for larger corporations that measures the CO2 savings provided by employees when they commute in a sustainable way. The Greencommuter app will be available directly to the employees, where they will have the opportunity to search and find new and sustainable ways to commute to work. Their total saving on CO2 emission will be saved to the corporation’s log, and when a certain saving-threshold is reached, the company is rewarded with a Groen EcoLabel.
Greencommuter works by having employees register information, such as their address, time schedule, (former) means of transportation, car type and model and so on. The platform then checks if any people in your vicinity is commuting around the same time as you and arranges an opportunity for carpooling, joined cycling, walking routes and other means of public transportation. This could be other users of the app, such as coworkers, but also other employess from other corporations who has a subscription to the GreenCommuter app.
At the end of each day the app provides the user with their total emission savings and the company with their combined total savings.
The goal is to create a shared sense of community around creating a sustainable workplace, while at the same time allowing broader social interactions that normally wouldn’t happen. GreenCommuter would be a tool that would allow companies to reduce their emissions in a way that not only reduces CO2 but strengthens the company in general.
So The Groen initiative is an initiative, focusing on the use of ecolabels, directly for companies and corporations who want to be sustainable and envoirementally aware. It will be an opportunity for companies to brand themself as a green corporation, when they achieve a Groen certified ecolabel.
The Greencommuter ecolabel,
is the first label of the Groen certified series, and will be given to companies that have proven a reduction of their CO2 emission by encouraging their employees to a more sustainable way of commuting. This will be ofcourse logged by the Greencommuter app, as mentioned up above.
Other ecolabels in the making,
The Groen initiative doesn’t stop there, in the future there will be launched a wider series of sustainable ecolabels, such as the CO2 neutral-label, CO2 friendly cantina-label and a waste management label. This will all be available for corporations to achieve, after reaching certain tresholds.
The terms “sustainability” and “corporate social responsibility” have become significantly more important over the last few years. Companies and consumers in general have become more aware of the effects of climate change and a good way to recognise a company that is eco-friendly, is their ecolabel, as they are certified proof of being envoirementally aware.
In these years ecolabbeling have therefore gotten a lot of power and can therefore be used to influence consumer decisions and encourage the production and consumption of environmentally preferable goods and the use of environmentally preferable services.
Ecolabels are therefore a strong marketing tool for companies and corporations, both with regard to the regular consumer and professional customers.
In terms of revenue the service should be funded through a subscription service paid for by businesses or institutions. The platform could potentially be add-based if necessary. The price of the service should be based on how many users the company would like to assign so as to be inclusive to all sizes of businesses. Sponsors and nonprofits who see the benefits of the service and would like to support the further development of the service could also become sources of revenue. Lastly, it would be possible for the users to gain benefits when a certain saving threshold is reached, these should either be provided by the company or sponsors who could be locally sourced.
In these last years there have been a huge change in mindset in the industry: Its become clear that a company should have focus on sustainability and the envoirementally consequenses of a product life cyklus.
Thats why we, team RuleCut, a group of 5 young upcoming design engineers, decided to join this event. As future product designers, we know the huge responsibilty we have to have a sustainable-orientated mindset when developing products. So by being a part of this event, we had the opportunity to network with people who knows a lot more about the subject than we do, learn a lot more about sustainability and be inspired on how we forward can help the world be a greener place.
- Alexander Dupont / firstname.lastname@example.org
- Anja Brocklehurst / email@example.com
- Camilla Becker Madsen / firstname.lastname@example.org
- Viktor Ryle Tamstorf / email@example.com
- William Sommer / firstname.lastname@example.org
CHALLENGE BRIEFS THAT YOU HAVE TAKEN POINT OF DEPARTURE IN:
- Challenge brief: Ramboll