PRESS RELEASE: Act Responsible, Think Sustainable. Don’t throw your future away.


Green 12 mission is to ensure our success and protect the planet, we must work with small independent
retailers to help them improve their practices. With our Eco-workspace and virtual platform, we can use
our knowledge and expertise to encourage positive change in terms of sustainable food choices at a city


Track: 1_Green transition ( Science city – Lyngby challenge)


Our team is addressing the challenge of Science City Lyngby and addressing the following challenges:
1. How do we change consumption to become sustainable and relevant for all generations?
2. What can shops do to address green consumption and delivery?


  • The city coordinator working as a liaison between the city and the municipality and the business coordinator working directly at the city Hall. Apart from these collaborators, DTU Science City will play a vital role.
  • The target users are youths, young students, graduates, and people living in and around the city center of Lyngby.
  • The potential target groups are small independent retailers in Lyngby Store Centre.


We want to offer a space to people where they become aware of the sustainable approach of product
consumption (i.e. initially starting with food), its delivery, and its packaging and we also create awareness about how they dispose of their food waste by using a sustainable approach. We will also host events in which we show the importance of sustainability to people living in Lyngby.

Our aim is to improve the availability and consistency of fact-based environmental information for consumers on our social platform and integrating this platform with the public co-working Eco space in Lyngby City Center.

This would be done in several stages:
1. Conducting Surveys to investigate the preferences of people when they go for shopping and eating food items in Lyngby Store Center?
2. At the initial stage our aim is to create an interactive platform by leveraging the use of social media. The main motive would be to organize online groups for people to discuss the problems associated with the retail markets starting with small independent shops.
3. Conducting various kinds of storytelling and partnering with Denmark Technical University to host several events at Lyngby Storefront.
4. Creating an online platform to engage other small retailers to get benefited from stories and series of
guides we would incorporate using the help of our platform.

5. Develop a mobile application which will connect shops owners and they will able to show consumer/ customers which sustainability approach they utilized in there store or shops and also these applications create awareness in peoples so more and more peoples become aware of the sustainability idea.


We can leverage the use of open workspace and social platforms to encourage positive change in terms of sustainable food choices in the Lyngby city complex.


Initially, our plan is to crowdfund and raise money by showcasing the benefits and knowledge of sustainable consumption in an efficient way.


Sustainable consumption throughout our value chain is only possible if our consumers feel engaged. That is why we want to offer information and advice to our customers in easy-to-flow, engaging ways. That is why we want to develop a range of stories, advice, and guides on how to live more sustainable lives.



Team 12 believes in hard work and success is what motivates us to do a good job. Knowing the fact that our hard work and perseverance will help us achieve greater professional success is what keep us going and these are the reason why we take part in virtual innovation sprint we take this project as our challenge and want to empower peoples and help peoples by creating awareness about sustainability consumption.


  • Spandan Das:
  • Asma Shaikh :


Science City Lyngby Presents: Sustainable Retail – how do we get there?


Covid-19 exposed a trend, which was fast underway: e-commerce. Physical shops struggle to attract and maintain customers. A lock down of the physical shops for several months pushed even more customers online. One side effect of e-commerce is increased transport often based on diesel vans. Another side effect is empty downtown. Physical shops now struggle to digitize, survive and offer customers exiting customer experiences which they cannot offer online. Integration of the online and physical shopping universe is in focus for most retailers. To address the future of Retail, we opened Retail Tech Lab in downtown Lyngby mid-June 2020.Science City Lyngby is a not-for-profit membership organization with 84 members.Read more at or

Retail Tech Lab is addressing the future of retail, but as Science City Lyngby has a focus on a green and sustainable future, we wish to explore the future of retail through a sustainability lens.

Keywords: Green Future, Circular Economy, Future Retail.

Innovation Challenge:

  • How can we sustain a green, sustainable, and circular future in retail locally in Lyngby and set an example for other cities?
  • What can shops do to address green consumption and delivery?
  • How do we change consumption to become sustainable and relevant for all generations?
  • How can the city and retail support the green innovation of new tech and ideas from students and entrepreneurs?
  • Which mix of shops and functions should a modern green city offer its customers/citizens?


    Categories: TEAM


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