TEAM #10 // Enabling a complete cascading recycling model

PRESS RELEASE: Rethinking Textiles – transforming unwearable clothes into a new business opportunity.

TEASER

Did you know that we burn 40.000 tons of clothing&textiles per year in Denmark alone?

TRACK YOUR TEAM COMPETE IN

TRACK: NEW CITIES

PROBLEM SCOPE

How do we create value for textile material from used clothes that are no longer wearable?

COLLABORATORS

End-users: need to be better educated on the value of their clothes, and how to properly dispose of them after they are no longer wearable.

Fashion brands: invest in expanding infrastructure for reclaiming used textiles and properly tag garments for easier post-consumer sorting according to fiber type.

Municipalities & Cities: support textile producers with creating a textile-reclaiming infrastructure to simplify the reclaiming process to the clothes end users.

Logistics companies: (e.g. Amazon, DHL, GLS, Postnord) could be potential recipients of the textile from unwearable clothes – box filler replacement.

SOLUTION

  • Viral social event: creating a space where the public can come together and turn their worn-out clothing into art installations. During the event, participants get to learn more about the current state of textile recycling, leading to better disposal practices and social pressure towards fashion brands.
    The technology needed: Social media
  • New collaboration with logistics companies: The rise of e-business and the COVID-19 crisis mean an increasing number of parcels are sent all over the world. Waste fibers, mainly composed of polyester, can be turned into recycled Polyester Staple Fiber (PSF) and utilized as packaging fillers. These PSF packets can be reused in a closed-loop.
    The technology needed: Facilities turning scrap polyester to PSF (already exist)

 

VALUE DELIVERED

  • A steady supply of clean waste textiles – regular stream of reclaimed textile material is a new valuable resource for textile companies to either repurpose into a new clothing line or sell to 3rd parties such as logistics companies as a new product – box filler.
  • Formation of new stakeholder partnerships – a collaboration between textile companies & municipalities on efficient textile reclaiming system; a collaboration between textile companies & logistics companies based on innovative textile box filler products.

FINANCING OPTIONS

  • Investments needed for the two initiatives come from the marketing budget of relevant stakeholders, esp. fashion companies
  • Reclaimed textiles – free material for textile companies to use again in a new clothing line or sell to 3rd parties.

IMPACT

  • Increased public awareness (FB event stats)
  • More incentives for action for stakeholders
  • Enabling a new circulation loop for unwearable textiles – prolonging textile lifecycle and reduce needs for virgin resources
  • Introducing new partnership & synergy opportunities (ex. textile & logistics business)
  • Reducing carbon footprint

LINKS

TEAM MOTIVATION

Hattaya is a Thai native with experience working in Japan on PET procurement and involved in building a circular economy model for PET bottles. She joined the sprint to attempt at creating a similar model for other materials.

Lukasz has been working at Mellow Designs, a start-up that he co-founded during his studies. The company focuses on innovating temporary architecture with a sustainable approach and resources. He is here to mingle with the like-minded.

TEAM MEMBERS

  • Hattaya Rungruengsaowapak / r.hattaya@gmail.com
  • Lukasz Marczuk / lm@mellowdesigns.dk

CHALLENGE BRIEFS THAT YOU HAVE TAKEN POINT OF DEPARTURE IN:

  • Challenge brief: Lendager Group

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