Science City Lyngby Presents: Sustainable Retail – how do we get there?


Covid-19 exposed a trend, which was fast underway: e-commerce. Physical shops struggle to attract and maintain customers. 

A lockdown of the physical shops for several months pushed even more customers online. One side effect of e-commerce is increased transport often based on diesel vans. 

Another side effect is empty downtowns. Physical shops now struggle to digitize, survive and offer customers exiting customer experiences which they cannot offer online. 

Integration of the online and physical shopping universe is in focus for most retailers. To address the future of Retail, we opened RetailTech Lab in downtown Lyngby mid-June 2020.

Science City Lyngby is a not-for-profit membership organization with 84 members.

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RetailTech Lab is addressing the future of retail, but as Science City Lyngby has a focus on a green and sustainable future, we wish to explore the future of retail through a sustainability lens.

Keywords: Green Future, Circular Economy, Future Retail.

Innovation Challenge:

  • How can we sustain a green, sustainable, and circular future in retail locally in Lyngby and set an example for other cities?
  • What can shops do to address green consumption and delivery?
  • How do we change consumption to become sustainable and relevant for all generations?
  • How can the city and retail support the green innovation of new tech and ideas from students and entrepreneurs?
  • Which mix of shops and functions should a modern green city offer its customers/citizens?


Science City Lyngby is local Lyngby, Denmark. We aim at creating a world-class university city which can set an example for other cities in many areas. 

DTU does that already within many industries but the city centre is detached from much of this development.

The city centre and the retailers locally have now joined forces to work to understand how the city can become a living lab for a needed green transition.

This challenge does not include energy production/consumption, climate change or other topics in that area. We do NOT look at the production of goods or materials involved. 

Our focus is on consumption – sustainable consumption.

Therefore, this specific challenge addresses consumption in retail broadly from fashion to restaurants, grocery and all other items needed for everyday life.

How can we address the greening of the consumption, the organization, the deliveries, etc. locally to become more sustainable? Which kinds of shops do we need if any new ones?  

How can we re-design consumption to consume less, smarter, more sustainable? 

All proposals including new concepts, technologies or new ways of nudging new behaviours are welcome.


For further inquiries about this challenge brief please contact:

Marianna Lubanski (CEO) Email: 


For local inspiration and network visit ‘RetailTech Lab’ in Lyngby Storcenter, first floor next to ‘Arket’ (access from the ‘Lille Torv’ escalator).